Internet Director
The position of Internet Marketing Director has become increasingly important in the corporate world over the last few years. This the person that plans and brings direction to online marketing programs and ensures that the “Internet Marketing” coincides with offline efforts, maintains brand consistency, and works to enhance sales. The Internet marketing director will lead internal and external teams to and squeeze the most out of each marketing dollar toward company goals and ultimately increased sales and profits.
Small Business are increasingly finding themselves in need of a person to fill the role of “Internet Marketing Director” but soon realize that this is cost-prohibitive. To often, they turn the “guy who made our website”, spend some money and get results that don’t result in results. A well intentioned web designer may understand the “how-to” aspect of online marketing but lack the insight to create long-term, revenue producing results. This is where small business can take advantage of a “Part-Time” or “Outsourced” Internet Marketing Director.
A Small Business Internet Marketing Director will work with the management team to understand the goals and directions of the company. From there an annual marketing plan will be developed within budget, taking into consideration internal assets and external necessities. After management feels comfortable with the plan, an effective Internet Director manages the implementation and provide regular reviews.
As your Internet Marketing Director, I will work to ensure your goals sales goals are achieved. We will work together to find a plan that fits your budget, taking advantage of any talents your current employees can contribute (saving you money) while managing other vendors as needed.
